01 / Leads
One place to pick up the thread
The team can move from an inquiry into the order and appointment workflow.
Case study / LuxuryLane Tires
The storefront and the sales desk, connected.
LuxuryLane needed more than a polished catalog. Its customer shopping path, internal lead work, and call attribution had to make sense together.
01 / Customer side
A tire marketplace built for the actual shopping journey.
The storefront brings product search, a curated brand catalog, competitive pricing, and checkout into one customer path.
LuxuryLane desktop storefront / first-party capture
02 / Internal side
The work continues after a visitor raises a hand.
An access-gated admin CRM supports lead management, order building, invoices, and appointments. The screenshot below shows the entry to that private workspace, not its internal data.
LuxuryLane admin CRM / login screen
02 / Access
Private by design
The public storefront and staff workspace serve different people and jobs.
03 / Attribution
Know where the conversation began.
Call tracking and dynamic number insertion give the team a source view for inbound calls. The sales desk can connect an inquiry with the channel that brought it in.
LuxuryLane call tracking / first-party interface
The connected build
One customer journey, several working surfaces.
The storefront serves the shopper. The CRM gives staff a place to continue the sale. Call attribution adds context at the handoff. Each surface has a distinct job, while the project ties them into one operating flow.
Customer
Find the right product
Browse the catalog, compare options, and move into checkout.
Staff
Continue the conversation
Handle leads, orders, invoices, and appointments in the admin workspace.
Source
Understand the call
See where an inbound call originated before the team follows up.