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Indigo Collective

We build the storefront and the machinery behind it.

Real systems running in production for real businesses — the customer-facing storefronts, and the invisible operations machinery that keeps them moving.

LuxuryLane Tires e-commerce marketplace homepage
LuxuryLane Tires logo

LuxuryLane Tires

Storefront · Admin CRM · Call Tracking

A complete tire and wheel marketplace built and deployed from scratch — product search that thinks, an automated competitive pricing engine, a curated brand catalog, and mobile-optimized checkout. Behind it: an access-gated admin CRM for lead management, order building, invoicing and appointment booking, plus call tracking with dynamic number insertion so every call is logged and attributed to its source.

Timeline
0 to live in 4 weeks
Scope
E-commerce storefront · Admin CRM · Call tracking & attribution
Systems
Product search, pricing engine, inventory automation, DNI call attribution
Live at
luxurylanetires.ca
MyPeptide research-grade storefront
MyPeptide logo

MyPeptide

Storefront · Backend Ops Pipeline

A research-use storefront built for compliance and conversion — phone-gate authentication and native iMessage support instead of a chatbot widget. The invisible machinery behind it is a kanban ops pipeline that moves every batch from need-to-order through factory COA, ordered, production, and shipped, with certificate-of-analysis tracking at each stage.

Scope
RUO e-commerce storefront · Backend operations pipeline
Support
Native iMessage — the system answers, holds stock, and sends checkout links 24/7
Ops
Batch pipeline with COA tracking from factory to shipped
Live at
mypeptide.org
Kefir Kultures coconut kefir storefront
Kefir Kultures logo

Kefir Kultures

Storefront · Quality Management SystemAs seen on Dragon's Den

A direct-to-consumer storefront for a Dragon's Den-featured coconut kefir brand — product catalog, ordering, and local delivery across the GTA and Hamilton. Underneath: a regulated food-manufacturing quality system handling complaints, CCRs, CAPAs, deviations, and change control in one document-control platform, with an SOP library and complaint-trend reporting that keeps the business audit-ready.

Scope
D2C storefront · Regulated quality management system
Featured
Nationally televised pitch on CBC's Dragon's Den
Systems
Complaints / CAPA, deviations, change control, SOP library
Delivery
Local delivery across the GTA and Hamilton

Watch the Dragon's Den feature

More Results

What the systems deliver

Local Retailer

Review Automation

23 → 89 Google reviews

In 6 weeks, zero messages sent manually by the owner. Automated post-purchase review requests turned a quiet listing into a neighborhood destination.

GC Reno Group logo

GC Reno Group

Cross-Referral Network

2 texts to confirm a $300 booking

Post-service agent texts: "Need cleaning? Electrician?" Customer replies "1" — booking confirmed instantly. No phone calls, no searching.

Insurance Broker

Retention Engine

71% → 94% retention

340 policy renewal dates monitored automatically, with personalized check-ins 60 days before expiry. Retention jumped 23 points with zero additional staff.

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